MVP branded line bows at NSGA Expo
NOVI, Mich. - MVP Products Inc. recently introduced its MVP-brand athletic footwear and has expanded its licensed collegiate athletic footwear beyond its catalog sales base, according to president Harold Martin.
The MVP line was formally introduced at the National Sporting Goods Association's World Sports Expo in Chicago.
'The line is designed for superior performance and fashion, on and off any court,' Martin said.
The shoes feature a leather upper and polyurethane midsole. The MVP branded shoes are lightweight and available in a range of colors with the advertising tagline 'Stay on Top.'
The licensed footwear line includes shoes for schools like Duke, UNLV and Georgetown, with the advertising tagline 'Hook It Up,' according to company officials.
Both lines wholesale for $37 to $44.
