Dick's Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Gainesville to their three-day grand opening weekend. The store will open its doors on Wednesday, October 26 and begin the celebration with a ribbon cutting ceremony on Friday, October 28 at 8 AM at the retailer's new location at The Shops at Stonewall, 8009 Stonewall Shops Square, Gainesville, VA 20155 (571-248-6261). Special extended store hours will also be in effect for Friday (8 AM-10 PM), Saturday (8 AM-10 PM) and Sunday (9 AM-8 PM).
Dick's Sporting Goods has a variety of special athlete appearances and give-a-ways scheduled to celebrate the grand opening festivities. On Friday, the first customers through the door will receive a free adidas t-shirt while supplies last.
Saturday, for the first 100 customers through the door, Crocs will be giving away a free pair of adult Crocs (limit one per person and must be 18 years or older). Plus, a special appearance by former Washington Redskins Charles Mann from noon-2PM* and Professional Golfer Rocco Mediate from 2PM-4PM*. A Pro Bowl selection and Super Bowl Champion, Mann is in the Washington Redskins Ring of Fame. A member of the PGA Tour, Mediate has claimed 10 professional wins on the golf circuit.
Sunday's schedule will feature a Mystery Gift Card Giveaway for the first 100 customers, where unmarked gift cards will be handed out with varying denominations from $5 to one lucky $500 gift card (limit one per person, per household and must be 18 years or older). Also on Sunday, receive a free Reebok t-shirt while supplies last. Georgetown alumni Roy Hibbert will be onsite from noon-2PM*. Hibbert earned Second Team AP All-American accolades with the Hoyas and was drafted in the first round of the 2008 NBA Draft.
'Dick's Sporting Goods is excited to become a member of the Gainesville community with the opening of our newest location,' said Lauren Hobart, Dick's Sporting Goods Chief Marketing Officer. 'Unsurpassed customer service and the best products in the industry are the hallmarks of our stores and we're excited to bring these traditions to Gainesville. We look forward to becoming an integrated member of the Gainesville community.'
The Gainesville location will be the retailer's 23rd store in the state of Virginia and their 472nd nationwide.
Throughout the weekend, customers can sign up for the $1,000 ScoreCard[R] Shopping Spree, earn triple points all weekend by signing up for the ScoreCard[R] Rewards Program, and register to win prizes from The North Face, SofSole, Crosman, or Michael Mauro. Additionally, there will be activities throughout the store including product demonstrations by experts from Crocs, Superfeet, SofSole, adidas, Eagle Claw and Bear Archery among others.
Visit www.dickssportinggoodsonline.com/Grand_Open/Gainesville/ for more grand opening details and directions.
Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship. Stack understood that supporting the organizations that make youth sports possible is the best way to promote those values. Today, that legacy continues. Dick's Sporting Goods shares the same enthusiasm and commitment to youth sports in our communities. This year, through its Community Youth Sports Program, Dick's Sporting Goods will donate thousands of coach's equipment kits to youth sports organizations across select markets - reaching over a million athletes. For more information about Dick's Sporting Goods Community Marketing and the programs they offer, please contact Kyle Graves at Kyle.Graves@dcsg.com or visit http://dickssportinggoods.sponsorport.com/.
* Limit one autograph per person. Autographs are provided on a first-come, first-served basis and are only guaranteed to the first 250 people in the appearance line on the day of the event only. Times and appearances are subject to change without notice. Some restrictions may apply. See store for details.
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This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.
