понедельник, 17 сентября 2012 г.

MULLEN GETS NEW CLIENT - The Boston Globe (Boston, MA)

Mullen, the Wenham-based advertising agency, said its publicrelations arm had been awarded the account for Salomon NorthAmerica, a sporting goods company based in Georgetown. In aseparate and unrelated announcement, Mullen said it has resigned asthe ad agency of record for Gitano, an apparel brand found at largediscount chains. Annual billings for Gitano ranged from $1 millionto $3.5 million, and the account has not been growing, according toMullen. The agency said it wants to focus on new business andaccounts that are seeing rapid growth.